RTG-Solutions - HMA Solutions

Optimization for Business Growth

I does not matter what business you are in, fundamentally your success involves the sale of your products or your service. There is a sales cycle to all business, and there is a sales cycle to yours as well. In analyzing a business sales cycle you will find that there’s three main factors for exponential growth. This is one of the unique benefits of implementing this marketing and selling system into your business.

Increase the number of prospects or traffic
Increase the conversion rate of prospects to paying customers
Increase the average purchase price and lifetime value of each customer

Often you will find that ad agencies or other marketing companies may focus on just one of these factors. Take for example you’re advertising on the Yellow Pages. Its goal is to generate new prospects, right? That is one way to grow the business is more traffic or prospects. The unique approach of this marketing system is that it not only works to increase your traffic and prospects (factor #1), but also in two additional ways to grow your business.
By working to increases the conversion rate of prospects to customers and working to increase the value of each customer by increasing the average transaction value, and/or increasing the number
of transactions. So, opportunity number two and opportunity number three are going to be implemented into your business as part of your marketing, rather than just opportunity number one. So, can you see if we can implement the two additional opportunities for growth chances for getting significant growth or increase.

Once you read this section, please click "Achieving Maximum Growth" to see how incremental increases in these three areas will lead to exponential growth within your business.

There are 8 areas (pillars) that the Hidden Marketing Assets System focuses on in your business. Each pillar is a crucial part to exploding the profits in your business using the existing marketing assets you already have. Most businesses have only one or two of these pillars supporting the owner and staff at any one time.

Our HMA System will help you:

Uncover and define your U.S.P. (Unique Selling Proposition). Ask yourself this question... "Why would someone want to choose to do business with me instead of my competitors?" Your answer is the first part of your U.S.P. Many businesses fail to carefully define "who they are" in the business world, and simply continue selling their product or service until the money runs out. A couple of examples of companies with high - quality U.S.P.'s are Fed - Ex and Domino's in the 80's. Do you remember this ad? "Get fresh, hot pizza delivered in 30 minutes or less...or it's free." or How about "If it absolutely, positively, has to be there overnight." Those are just a couple of good examples of the Unique Selling Proposition.
Integrate that U.S.P. into your entire business. Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions...and decrease potential and future sales.
Database Marketing and contact with that customer database. How often do you follow up with your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure? Back end sales to current customers? Do you have a marketing system for generating referral business and additional sales? These are crucial to growth in a business. Lacking in this area will mean that you constantly have to source new customers to make money in your business...and that process is getting more and more expensive as we continue.
Strategic Marketing Alliances. Working together with similar, non-competing businesses that have access to resources that you do not have is probably one of the biggest "secrets" to growing a business. One of the key asset a company can have is a large customer list, or list of targeted customers.

Through our HMA System we will help you tap into this "Marketing Gold mine" and catapult your business profits!

That is what we call the "Core Four", after mastering the four core areas above...
You can continue sustained growth by working on what we call
"The Big Four"

Custom Media Advertising. Traditionally, many business owners have confused the concepts of advertising and marketing believing because they are advertising they are marketing. Nothing could be further from the truth. Media advertising is certainly an important part of the marketing process, but it is only PART of the process. The HMA System will enhance and optimize your Media advertising to get more effective sales. Sales you can track and measure.
Community Marketing, and Public Relations. Can you create a news story that involves your business or related topic? Anytime you can deliver news to the media, whether it be radio, t.v., or the newspapers...and it is worthy, you score PR value for your business. The key here is not to directly promote your business in any way, or your press release will end up in the trash. The HMA System will encourage your business to educate and teach the community, your customers and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business.
>Direct Marketing. Here is where it gets pretty good...you can add multiple income streams or simply generate business directly using this pillar of growth. Direct Marketing is using a media form such as postcards, letters, or internet to generate a direct response to your business. This step requires a master in the art of copy writing, so that your customer is persuaded to say "YES" to your offer.
Internet Marketing, and the business' website. We are in a totally different economy today, so any business that fails to develop at the very least a "lead - generating" website will lose out on a very lucrative opportunity to make money. Anything you can do off-line...you can do online...so the opportunity here lies in increasing all three ways of growing your business...on the web.

Now, you might have heard of some of these eight pillars. You even might have had some success and probably some failures trying to execute a couple of these ideas all while spending more money you're not quite sure was worth it. However, I am very sure you have NEVER had anyone present you with 3 ways to grow your business in all 8 key areas and GUARANTEE the results!
The best part is that you can decide to invest in as many or few projects as you like.

Invest in, and execute, only one of the pillars we uncover in your Marketing Opportunity Analysis for now, test it, and invest in more later. You are not "obligated in any way.
Invest in these steps one at a time, or all together, the choice is yours.

Think about it though...I guarantee that you will gain a minimum of 25% in annual gross sales if you invest in the "core four" and hire me to execute the system for you... that would mean for a business doing $300,000 in annual sales...they would enjoy $75,000 in added sales.